A digital campaign for Cap'n Crunch inviting everyone to find the fun in their lives and celebrate it. I was the lead art director on the pitch and oversaw the visual development of all the creative elements.
A television commercial and campaign elements promoting U2's 2009 "No Line on the Horizon" tour sponsored by BlackBerry. For the commercial, I designed and illustrated each key frame and worked closely with French director Alex Courtes through the filming in Dublin, Ireland. I also provided direction during the editing and post-production process done by Mass Market in NYC.
I was the lead art director/designer on the campaign elements promoting the tour as well. And was responsible for the creation of the campaign sizzle reel showcasing the various elements.
Did you know that every day, 16 million kids may go to school hungry? This campaign sought to bring awareness to this heart breaking issue. Kellogg's has made it their mission to provide kids with the proper nourishment needed to take on the day.
A fun digital campaign to launch Kleenex's new Facial Cleansing line out into the world. Kleenex is more than just blowing your nose you know.
A campaign to launch the Duet washer/dryer with 6th Sense Technology. Another reason to "Just Duet."
A 360 Quaker Oats consumer engagement campaign spanning from digital content to in-store. It contains original photography from a shoot conducted with NFL QB Andrew Luck.
The three CTA videos featuring Colts QB Andrew Luck lived primarily on Quaker's promotional microsite. For 3 years, my team and I were responsible for promoting Quaker's partnership with NFL Play60, an organization that empowers kids to get out and active for at least 60 minutes a day. I was the lead art director over each campaign, and executed the microsite, online videos, and all POS elements. I also designed and illustrated each key frame for the videos, and worked closely with NFL Films to direct and edit the content on location.
You’re an adult and you know what’s good. You’ve learned a few shortcuts to getting what you want, without compromising. And you know the good life is about taking every moment your adult life has to offer and owning it.
This 360 campaign celebrates the notion that with every spoonful of Raisin Bran, you can proudly exclaim “Damn right I’m an adult! And I’m an awesome one, too!
Dynamic television commercials for the launch of Whirlpool's Cabrio and Duet washing/drying machines. I designed and illustrated each key frame, and worked closely with production house Leviathan, in Chicago, to make the videos come to life. The Cabrio spot played before 2011's Super Bowl game.
#peoplegocrazyforthoseberries
Ever win something you really didn't want? Well this digital campaign actually drove consumers to an online game where they could choose their own prizes after potentially winning. In fact, the "Spin to Win" game was so popular that Shop Your Way's website couldn't keep up with the consumer traffic and ended up shutting down the game! I guess our advertising worked?
Using a mixture of illustration and photography, these menu board designs were a playful interpretation of an innovative promotion.
